About The Purple People Leader

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We didn’t build this for people who want to be told what to think.

We built it for the ones who pause before they share. The ones who feel the pull of outrage but wonder what they’re missing. The ones who’ve noticed that the loudest voices rarely have the clearest view and who suspect that certainty, in a world this complex, might be the biggest lie of all.

The Purple People Leader exists in the space between red and blue, left and right, us and them. Not because we’re neutral – neutrality is its own kind of cowardice – but because we believe the most interesting truths live in the tension. In the questions that don’t resolve cleanly. In the arguments you can’t win with a meme.

We’re not here to rescue you from bias. You’re smarter than that, and so are we. What we offer is a different kind of practice: the discipline of sitting with discomfort, the habit of asking “what if I’m wrong?”, and the quiet confidence that comes from thinking for yourself, even when it’s lonely.

This is a place for people who are tired of being sorted. Who refuse to let algorithms tell them who their enemies are. Who understand that empathy isn’t weakness, nuance isn’t indecision, and changing your mind isn’t betrayal – it’s growth.

We write essays that take their time. We dissect the memes and narratives that shape how millions see the world. We build frameworks; not to hand you answers, but to sharpen the questions you carry with you.

The color purple has always meant something. Historically, it was rare – reserved for royalty, for those who could afford to be different. We like that. Not because we think we’re better, but because we believe independent thought is rare now. It takes effort. It costs something. And it’s worth protecting.

So if you’ve ever felt politically homeless, too skeptical for one tribe; too curious for another, you might belong here.

We’re not building a movement. We’re building a practice.

Welcome to the purple.

Julianna Sanjee; Publisher, Editor-in-Chief, Investigative Journalist

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How to think. Not what to think.